Geographical location

 Geographical location

Geographical location is used in the process of planning and implementing marketing activities. It can be used in any of the areas of the marketing mix - product, pricing, promotion, or place. The market segment can also be linked to the location, and the geo-marketing methodology can be successfully applied to the financial sector through automated teller machines, and the mapping of crowded areas based on integrated geographical data.

Geographical marketing has a direct impact on the development of modern trade and the reorganization of types of retail. The site selection becomes automated and based on some scientific procedure that saves time and money. In geo-marketing, suitable criteria for success/failure are set.

The GPS tracking unit and mobile phone tracking device can also be used to know the actual situation of the traveling customer