Demographics
Demographics are statistics used to identify your customers, such as age, gender, income, education, and occupation.
Where some products are linked to the cultural and scientific level of the consumer, such as newspapers and books, and other products are linked to women, such as skincare products, clothing, and cosmetics.
The level of income and the number of family members also plays an important role in making the purchase decision, as the family with a relatively large number is obligated to purchase basic products without recreational and luxury products, while families with one person turn to three individuals in another direction in purchasing decisions.
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